The Science Behind TheraBreath™ Fresh Breath
There are many reasons why people rinse with mouthwash including to prevent oral health conditions, to improve their current oral health, and simply because their dentists and hygienists told them to, but actually another huge reason people use mouthwash - 27%(!) - is because of issues with oral malodor.1 In fact, after dental caries and periodontal disease, oral malodor, also known as halitosis or bad breath, is one of the leading causes for patients to visit their dental office.2
TheraBreath™ Fresh Breath Oral Rinse arose out of that need, when a dentist, Dr. Harold Katz, sought to help his own daughter with her chronic bad breath back in the 90s. Despite trying multiple mouthwashes, nothing successfully helped the problem, so after researching the cause of bad breath, Dr. Katz created TheraBreath™. Since then, the line of oral rinses has grown to treat a number of oral care issues, and Fresh Breath remains a cornerstone of the TheraBreath™ brand so that others may find relief from malodor.
So, how does the dentist-formulated Fresh Breath work? The science behind how Fresh Breath rinses fight bad breath lies in a key ingredient: sodium chlorite. The sodium chlorite in Fresh Breath fights the anaerobic bacteria that produce malodorous volatile sulfur compounds by creating an oxygen-rich environment in which the bacteria can't survive. The result is that TheraBreath™ Fresh Breath goes beyond simple minty flavor (although it does come in a variety of those) to help fight bad breath throughout the day, by addressing the source of the malodor.
The Fresh Breath formula starts working instantly to fight bad breath for 12 hours and is formulated with a balanced pH. And as for the minty flavors mentioned earlier, this rinse comes in Icy Mint (for those who like a very intense minty flavor), Mild Mint (for those who prefer their mouthwash to taste like minty water), and Rainforest Mint (for those who want a more earthy mint taste). To that last point, TheraBreath™ does not have any alcohol in it - hence the lack of burn - and is also free of sulfates, parabens, and dyes. Each bottle of TheraBreath™ includes intentionally selected, effective ingredients, and that's the TheraBreath™ difference.
For other patient needs, please check out our full line of TheraBreath™ oral rinses!
Footnotes
- Church & Dwight February 2023 Consumer Segmentation Research
- Pham TAV, Nguyen NTX. Efficacy of chlorine dioxide mouthwash in reducing oral malodor: A 2-week randomized, double-blind, crossover study. Clin Exp Dent Res. 2018;4(5):206-215. doi: 10.1002/cre2.131